You simply can’t built a website and expect your target audience to find you. You are competing with billions of other web sites to garner attention. Getting attention for your website takes a lot of thought, planning and constant nurturing. You can’t put your website on auto-pilot and expect your target customers to find you. Once they do find your website, you must think about how to keep them there and cause them to engage with you, with the hopes of becoming a lead or a customer. This post touches on a few reasons why website visitors may leave your website, without engaging with your content and executing your call-to-action.


Unclear Value Proposition
Search Engine Marketing | SEO | User Experience | Website Traffic Bounce

Unclear Value Proposition

According to Investopedia, the term “value proposition” is believed to have first appeared in a McKinsey & Company industry research paper in 1988. It is defined as “clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those…

Lack of Adaptive Design
Design | Mobile Responsive | User Experience | Website Design | Website Traffic Bounce

Lack of Adaptive Design

Adaptive design and responsive design may sound similar but they are a bit different. There maybe some overlap. Adaptive design should be incorporated in responsive design. Adaptive design focuses on displaying or rendering information that is appropriate for the device on which it is being viewed and may consider the performance of its network connection….

Lacking Responsive Design
Mobile Responsive | User Experience | Website Design | Website Development | Website Traffic Bounce

Lacking Responsive Design

Designing for “mobile first” became a mantra some years ago, as mobile devices and phones began overtaking laptops and desktop computers as the primary device used for searching and consuming Internet data.  The term responsive design was coined regarding websites that were designed to reflow or reformat their content to fit the dimensions of the…

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