Understanding your target customers’ needs and solving their pain points is a key path to success and growing your business. This is a common refrain, but how often do business owners take the time to truly listen and understand their customers? As a business owner or leader, you can’t ignore the importance of making time…
In the digital age, having your own online presence is crucial for businesses of all sizes, especially small and local businesses. While social media profiles and review platforms are valuable outreach tools, they should complement, rather than replace a well-designed, functional website. Here are five reasons why I think your small business needs its own…
So, you have done your job of creating great content, you have a clear proposition value and your site looks great but you haven’t lead your site visitors to engage with you through a call-to-action button or statement. There is much written about creating a sales funnel for your website. The end of the funnel…
There is an old saying that states, “You only get one opportunity to make a good, first impression.” That is a reality for websites. Many visitors will bounce and never return, if they find that there is a lack of attention paid to grammar and spelling. Using technical or insider jargon, which is unfamiliar to…
After the owner or a developer of website, it is important to keep you end-user or site visitor in mind. As a product manager professional, I had to constantly keep in mind, questions like: When you are familiar with a product, it can be easy to forget that your users don’t know everything you know….
According to Investopedia, the term “value proposition” is believed to have first appeared in a McKinsey & Company industry research paper in 1988. It is defined as “clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those…
Auto-playing of videos or audio can be an annoyance factor that can cause people to bounce from your site. Keep your site visitors in mind, not what you think is “cool” or “great”. Remember, people like to consume information differently. Some people like to read. Others like graphs, charts, diagrams, and yes, video and audio….
The use of pop-ups are great for engaging users. You can generate generating leads, offer special discounts, offer free samples or add people to your newsletter. The downside is they could cause users to leave your site if they are met with intrusive pop-ups when they initially land on your site. This is like walking…
Adaptive design and responsive design may sound similar but they are a bit different. There maybe some overlap. Adaptive design should be incorporated in responsive design. Adaptive design focuses on displaying or rendering information that is appropriate for the device on which it is being viewed and may consider the performance of its network connection….
