There is an old saying that states, “You only get one opportunity to make a good, first impression.” That is a reality for websites. Many visitors will bounce and never return, if they find that there is a lack of attention paid to grammar and spelling. Using technical or insider jargon, which is unfamiliar to a site visitor, can cause people to bounce from your site.
If website visitors find a lot grammatical or spelling errors, it gives the impression that you don’t pay attention to details. That idea can be extrapolated to how well you provide your service or they can make assumptions about your product quality.
The use of jargon, or terms used within small groups, such as hardware engineering, the military, company work places, or medicine, can be off putting to your website visitors. Don’t cause your users to open another browser window to look up the definitions for acronyms and terms. Don’t make them work to understand you.
In a past experience, I consulted in the real estate industry, on the software side of things for client. When I began working, there were so many acronyms and industry jargon terms used. In the beginning I felt lost in conversations because I didn’t have a translator. The problem was that those who work in the industry were accustom to using them but didn’t consider defining them for others who were not in the industry. I decided to create cheat sheet of the jargon terminology and provided it to any new who joined the company or the project.
Remember, you have 2-3 seconds of precious time to grab someone’s attention when they land on your website and cause them to engage with your content. Don’t cause visitors to bounce because of bad grammar, spelling errors or insider jargon.