So, you have done your job of creating great content, you have a clear proposition value and your site looks great but you haven’t lead your site visitors to engage with you through a call-to-action button or statement. There is much written about creating a sales funnel for your website. The end of the funnel…
After the owner or a developer of website, it is important to keep you end-user or site visitor in mind. As a product manager professional, I had to constantly keep in mind, questions like: When you are familiar with a product, it can be easy to forget that your users don’t know everything you know….
There is an old saying that states, “You only get one opportunity to make a good, first impression.” That is a reality for websites. Many visitors will bounce and never return, if they find that there is a lack of attention paid to grammar and spelling. Using technical or insider jargon, which is unfamiliar to…
According to Investopedia, the term “value proposition” is believed to have first appeared in a McKinsey & Company industry research paper in 1988. It is defined as “clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those…
Auto-playing of videos or audio can be an annoyance factor that can cause people to bounce from your site. Keep your site visitors in mind, not what you think is “cool” or “great”. Remember, people like to consume information differently. Some people like to read. Others like graphs, charts, diagrams, and yes, video and audio….
The use of pop-ups are great for engaging users. You can generate generating leads, offer special discounts, offer free samples or add people to your newsletter. The downside is they could cause users to leave your site if they are met with intrusive pop-ups when they initially land on your site. This is like walking…
Adaptive design and responsive design may sound similar but they are a bit different. There maybe some overlap. Adaptive design should be incorporated in responsive design. Adaptive design focuses on displaying or rendering information that is appropriate for the device on which it is being viewed and may consider the performance of its network connection….
Websites that have no SSL certificate present a data security risk for your site visitors. An SSL certificate is used to encrypt the data that is passed between your site visitors web browser and your website. It is designed to stop bad actors from being able to see the data that is going back and…
Designing for “mobile first” became a mantra some years ago, as mobile devices and phones began overtaking laptops and desktop computers as the primary device used for searching and consuming Internet data. The term responsive design was coined regarding websites that were designed to reflow or reformat their content to fit the dimensions of the…
