Search Engine Optimization
In the digital age, having your own online presence is crucial for businesses of all sizes, especially small and local businesses. While social media profiles and review platforms are valuable outreach tools, they should complement, rather than replace a well-designed, functional website. Here are five reasons why I think your small business needs its own…
So, you have done your job of creating great content, you have a clear proposition value and your site looks great but you haven’t lead your site visitors to engage with you through a call-to-action button or statement. There is much written about creating a sales funnel for your website. The end of the funnel…
There is an old saying that states, “You only get one opportunity to make a good, first impression.” That is a reality for websites. Many visitors will bounce and never return, if they find that there is a lack of attention paid to grammar and spelling. Using technical or insider jargon, which is unfamiliar to…
According to Investopedia, the term “value proposition” is believed to have first appeared in a McKinsey & Company industry research paper in 1988. It is defined as “clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those…
Doing business on the Internet is a challenge. There are ever changing search engine rules and algorithms, we need to understand in order to maximize their opportunities to be found by prospective customers. There are other things to consider which can impact your site “IF” a prospective customer finds your site, such as how fast…
